Meetings, incentives, conferences and events — planned, contracted and run on the ground for travel agents and event agencies. Net rates, white-label delivery, and one name accountable from first brief to final reconciliation.
MICE — meetings, incentives, conferences and events — is the most exposed work in travel. A leisure itinerary that slips by an hour is an inconvenience. A congress shuttle that slips by an hour is four hundred delegates standing in the rain, and a client asking you why.
That is the work we do. HCG is a UK-registered destination management company operating trade-only across 24 European nations — the MICE agency and corporate travel desk behind programmes you sell under your own name. MICE is where our operational depth actually earns its keep: full event management from the first site inspection onward, contracting venues that do not publish rates, holding hotel blocks against a city's peak congress week, producing a gala for six hundred in a room that was empty at nine that morning, and putting a named coordinator in it who does not leave until the last coach does.
You keep the relationship, the brand and the margin. We hold the ground — quietly, at net rates, with a single line of accountability from the first brief to the final reconciled budget.
One operator from Ireland to Greece — no sub-handlers, and no gap between countries where accountability disappears.
Congress-scale programmes across multiple hotels — and the same senior coordination on an eight-person board offsite.
Supplier relationships deep enough to hold when a venue falls through or a programme changes at short notice.
Every enquiry answered within one business day — including at pitch stage, when you need costings to win the business.
Travel agents, tour operators, wholesalers and event agencies who route their European programmes through us.
We never sell to your client, in any market. No channel conflict, and no risk to the relationship you own.
Have a brief on your desk already? Send it over and our MICE desk replies within one business day.
Board sessions, executive offsites, AGMs, sales kick-offs and training weeks. Small numbers, senior people, and the least tolerance for friction of anything we run — which is why these get our most experienced coordinators, not our newest.
Reward travel that has to justify itself the moment guests walk in. Private château and palazzo dinners, chartered Alpine rail carriages, castle banquets, and the kind of access that cannot be booked from a screen — sequenced so the best moment is never the first one.
Congresses, conventions and association meetings to beyond 1,200 delegates. Venue contracting, hotel blocks across multiple properties, delegate registration support, shuttle networks on timed loops, and a production team on-site for the full run.
Product launches, brand activations, trade-fair delegations, roadshows and award evenings. Venue transformation, staging, AV and lighting, entertainment casting, themed catering, and a run-of-show that survives contact with a live audience.
Not sure which discipline your programme falls under? Most do not fall neatly into one — tell us the outcome and we will shape it.
Most agencies stitch a European programme together from three or four separate ground handlers, each with their own terms, margins and excuses. We hold operations in all 24 nations ourselves, so a multi-country programme arrives as one proposal, one point of contact and one reconciled budget.
Every programme needs one moment that justifies the whole trip. These are the ones our partners come back for.
Private hire of historic houses across France, Italy and Spain — candlelit, seated, and closed to the public for the evening.
Private carriages on Switzerland's panoramic routes, with service and a sommelier aboard as the Alps go past the window.
Scottish and Irish castle galas with a piper on the steps, long tables in the great hall and whisky by the fire afterwards.
Private boat charter through the Amsterdam canal belt — a drinks reception underway, or a full seated dinner on the water.
A named chef and their brigade brought into your venue to build a menu around the destination and the occasion.
Flamenco companies, string quartets, opera soloists and full production shows — cast, contracted and rehearsed to your run-of-show.
Terrace and rooftop venues with the skyline as the backdrop, sequenced as the arrival moment before dinner.
Champagne houses, Tuscan estates, Rioja bodegas and Highland distilleries — private, hosted, and closed to other visitors.
Venue sourcing is where most MICE programmes are won or lost. This is a working selection of the venues ours run through. Beyond these sit the private houses, cellars and estates that only open to an operator with a local relationship.
Programme scale runs from an eight-person board offsite to congresses beyond 1,200 delegates.
Objectives, delegate profile, dates, budget band and the tone your client expects. We reply within one business day — and we are happy to be in the room, unbranded, while you pitch.
A designed programme with venue options, a signature moment, and transparent net pricing line by line — costed so you can see your margin before you present it.
Venues secured, hotel blocks held, suppliers contracted, run-of-show built, contingencies written in. Site inspection arranged whenever your client wants to see it first.
A named coordinator on the ground for the full run, 24/7 escalation behind them, and a reconciled budget against the original quotation once the last guest has gone.
One name owns the programme end to end. No sub-handler to chase, no supplier pointing at another supplier, no gap between countries where responsibility quietly disappears.
Every venue, transfer, cover and production element quoted net and itemised. No hidden margin buried in the proposal, and a reconciled budget against quotation at the close.
Your brand on the badge, the signage and the guest communications. We are trade-only and never sell to the end client — your corporate relationship stays entirely yours.
"Excellence is the gradual result of always striving to do better for our business partners' ultimate satisfaction."
A four-night Swiss incentive built around a chartered panoramic rail journey and a mountaintop gala dinner, with a full wet-weather programme held in reserve.
Hotel blocks across seven properties, a timed shuttle network into the congress centre, registration support and an on-site team for the full five-day run.
A historic venue transformed over a single night — staging, lighting, live entertainment and a seated dinner, with press handling and VIP arrivals run separately.
Your programme would sit alongside these. Send the brief and we will come back with a costed direction, not a brochure.
Dates, delegate numbers, budget band and the outcome your client is buying. Our MICE desk replies within one business day — with a costed direction, not a brochure.